PR Coordinator April-December 2025
Marigold Marketing & PR
Media Relations & Influencer Campaigns
Executed media relations initiatives through strategic pitch development, targeted media and influencer list building, proactive outreach, and earned media tracking.
Cultivated influencer relationships and ensured success of major client campaigns.
Marketing & Communications Content
Produced high-impact press releases, award submissions, blogs, case studies, newsletters, client communications, and social media content.
Supported integrated PR and marketing strategies through clear, consistent, brand-aligned messaging across channels.
Event Coordination & Brand Partnerships
Designed and led virtual and in-person events across Canada.
Secured and managed 100+ paid brand partnerships for live activations and virtual campaigns.
Audience Engagement & Event Promotion
Generated 275+ registrations for virtual events through targeted outreach and data-informed promotional campaigns
Coordinated 20+ in-person events, from planning through post-event engagement, managing logistics, attendee experience, and giveaways for 5,000+ attendees.
Website Management & SEO Strategy
Developed and maintained key internal and client-facing webpages, managing site functionality and security.
Implemented AI-driven SEO strategies to strengthen search visibility and improve user experience.
Campaign Reporting & Marketing Operations
Analyzed campaign performance and produced outcome-focused reports tracking deliverables and results.
Synchronized marketing materials, signage, and branded assets to ensure consistent messaging throughout campaigns.