PR Coordinator April-December 2025

Marigold Marketing & PR

Marigold is an award-winning PR firm representing top cannabis, tech, manufacturing, and construction brands, with deep expertise in B2B marketing and communications.

Media Relations & Influencer Campaigns

• Executed media relations initiatives through strategic pitch development, targeted media and influencer list building, proactive outreach, and earned media tracking.

• Cultivated influencer relationships and ensured success of major client campaigns.

Marketing & Communications Content

• Produced high-impact press releases, award submissions, blogs, case studies, newsletters, client communications, and social media content.

• Supported integrated PR and marketing strategies through clear, consistent, brand-aligned messaging across channels.

Event Coordination & Brand Partnerships

• Designed and led virtual and in-person events across Canada.

• Secured and managed 100+ paid brand partnerships for live activations and virtual campaigns.

Audience Engagement & Event Promotion

• Generated 275+ registrations for virtual events through targeted outreach and data-informed promotional campaigns

• Coordinated 20+ in-person events, from planning through post-event engagement, managing logistics, attendee experience, and giveaways for 5,000+ attendees.

Website Management & SEO Strategy

• Developed and maintained key internal and client-facing webpages, managing site functionality and security.

• Implemented AI-driven SEO strategies to strengthen search visibility and improve user experience.

Campaign Reporting & Marketing Operations

• Analyzed campaign performance and produced outcome-focused reports tracking deliverables and results.

• Synchronized marketing materials, signage, and branded assets to ensure consistent messaging throughout campaigns.